Premo Cameras, Rochester Optical Co., (Rochester, NY), copyright 1905, ~5 ½"x8 ½", 56pp
The minimalist catalog covers of 1900 were supplanted by artwork, often featuring a comely young woman playing with her camera. The once mighty Rochester lines of view camera are reduced to just three: the Empire State Variation 3, the Premo View, and the R.O.C. View (Rochester View Variation 4).